Good point - lack of jeopardy. Hadn't thought of that myself, but you are quite right. It is rather gimmicky, almost. Let's wait and see what they do with nr 3!

Also, in the Edinburgh Vue - the Omni Centre anyway, there is a member of staff hanging around the premium seats to make sure the right people end up sitting there. Never get one myself, ... what is the point? To me a premium seat is a seat in a movie theatre with only half a dozen others watching the same movie!